Dear team of Starbucks Singapore,
I am a regular customer of the Starbucks coffee chain in Singapore. Like many others, I adore the unique ambience, interior design, warm customer service and the quality coffeee provided by Starbucks.
However, I have always wondered about the absence of a customer loyalty card here in Singapore. This system for rewarding customer loyalty has long been established in numerous other countries, and in my opinion, is a major factor contributing to Starbucks's steadfast market presence in these countries.
Indeed, I do admit that while i am a firm support of the Starbucks chain, I do visit the Coffee Bean and Tea Leaf; one major factor of which is their famous customer loyalty card. The additonal benefits given to me with this card on top of their usual drinks is the main reason for my continued patronage at their stores.
Thus, it would indeed be a wish come true for myself, and I believe for many others like me, to have Starbucks Singapore combining the best of both worlds and hence introducing the customer loyalty card here. Singaporeans adore discounts and loyalty cards; I do believe the card will reap an equal, if not greater, success here compared to say the U.S.
Thank you for your kind attention.
Yours Sincerely,
Samuel Peck
a patron at Starbucks Singapore
| Thoughts Became Words At 1:07 AM |
